Materiality analysis

Financial institution

There are many ways to approach the often complex and extensive circle of stakeholders, such as roundtables, personal interviews and (online) surveys. To start at the end: surveys are great to reach a large group of respondents, they are efficient and hard to manipulate, but also rather one-sided. They do not allow for dialogue or exchange of views. Personally, I much prefer real dialogue and a personal approach. Last year, I interviewed a number of stakeholders for a materiality analysis. And the interviewees told me that they appreciated that the company was willing to take time to hear their views. It may be a labour-intensive process, but it allows people to answer questions far more thoughtfully. And this helps the company get a considered view of the topics that stakeholders actually feel are important.

Back to projects