Create a Global Guideline on effective & trustworthy environmental claims

Health Care sector

Sustainable consumption and production are increasingly a priority for business and for policymakers. Good practices have shown that product environmental information highlighting the positive effect on the environment can influence consumer behaviour, supporting them in their buying decisions and guiding them in responsible product use and disposal. The same information, if unsubstantiated, creates greenwashing litigation and enforcement risk.

For a global leader in the healthcare sector Ulrike developed a comprehensive step by step environmental claims guideline on how to create effective and trustworthy claims while avoiding greenwashing. The guideline has been established based on thorough interviews to really identify the need of the teams followed by several co-create sessions. Involving cross functional teams right from the start enabled Ulrike to develop the guideline ensuring that all aspects from different functions such as supply chain, marketing, sustainability, design, and markets/businesses were taken into consideration throughout the project.