Embedding sustainability in your organizational culture

Sustainability has become an increasingly integral part of doing business in any industry. As organizations work through these changes, business leaders are starting to recognize that organizational culture plays a fundamental part in the shift toward sustainability. Despite corporate sustainability reports that describe sustainability as ‘the way we do business’ most business leaders lack a clear understanding of how to embed sustainability in their day-to-day decisions and processes. According to the UN Global Compact Progress Report 2019, 99% of CEOs from large companies agree that sustainability issues are important to the future success of their businesses. Yet, only 48% of companies say they are implementing sustainability into their operations. Consumers and employees are key drivers of change and will have the greatest impact in the way companies manage sustainability in the upcoming 5 years, according to CEOs interviewed. But how can you embed sustainability into the company culture? Which practices are most effective? 

With great pleasure we introduce to you the ‘Culture Scan’ which will help you identify gaps in your current program and implement new practices to integrate sustainability into the DNA of your organization. There are two different sustainability goals: fulfillment and innovation. On the path to sustainability, organizations often face tensions between ensuring they meet existing sustainability commitments (fulfillment) and making way for changes that will help them improve their sustainability performance in the long run (innovation).

There are two complementary approaches to shaping culture: informal and formal, each influencing the other in an ongoing interplay. Managers should be mindful of the effects of both ‘soft’ and ‘hard’ methods when building culture. Drawing on 59 distinct practices, we guide organizations in identifying gaps and support them in fully embedding sustainability into their company culture.

Curious to know more about this proposal? 
Reach out to us at: info@toscatribe.nl